Who Owns Red Bull?

Red Bull is an Austrian energy drink company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. The company is headquartered in Fuschl am See, Austria, and sells its products in over 170 countries. Red Bull is the world's leading energy drink brand, with estimated annual sales of over $6 billion.

The company's success is largely due to its aggressive marketing campaigns, which have targeted young people with extreme sports and music events. Red Bull also owns several sports teams, including the Red Bull Racing Formula One team and the New York Red Bulls soccer team.

In this article, we will explore who owns Red Bull and the company's history and success.

Who Owns Red Bull

Red Bull is an Austrian energy drink company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya.

• Dietrich Mateschitz
• Chaleo Yoovidhya
• Red Bull GmbH
• Yoovidhya family
• Mateschitz family
• Leo Stratmosphere
• Franz Watzlawick
• Dietrich Mateschitz Foundation
• Public shareholders

Since Yoovidhya's death in 2012, his son Chalerm Yoovidhya has been a major shareholder and director of Red Bull GmbH.

Dietrich Mateschitz

Dietrich Mateschitz was an Austrian businessman and co-founder of Red Bull. He was born on May 20, 1944, in Sankt Marein im Mürztal, Austria. After completing his studies in business administration, Mateschitz worked as a marketing manager for various companies, including Unilever and Blendax.

In 1984, while on a business trip to Thailand, Mateschitz discovered Krating Daeng, an energy drink that was popular among truck drivers and laborers. He saw the potential for the drink in the West and partnered with Chaleo Yoovidhya, the founder of Krating Daeng, to create Red Bull. The two men founded Red Bull GmbH in 1984, with Mateschitz owning 49% of the company and Yoovidhya owning the remaining 51%. Mateschitz is credited with developing the marketing strategy that made Red Bull a global success, targeting young people with extreme sports and music events.

Mateschitz was a major shareholder and director of Red Bull GmbH until his death in 2022. He was also the owner of several other companies, including the Red Bull Racing Formula One team, the New York Red Bulls soccer team, and the Austrian Hangar-7 aviation museum. Mateschitz was a controversial figure, known for his aggressive marketing tactics and his close ties to extreme sports. However, he was also a successful businessman who built Red Bull into a global empire.

Mateschitz's death in 2022 at the age of 78 left a void in the Red Bull organization. He was a charismatic and visionary leader who was instrumental in the company's success. It remains to be seen how Red Bull will continue to operate without him.

Chaleo Yoovidhya

Chaleo Yoovidhya was a Thai businessman and co-founder of Red Bull. He was born on August 17, 1923, in Phichit, Thailand. Yoovidhya started his career as a pharmaceutical salesman. In 1956, he founded T.C. Pharmaceutical, a company that produced a variety of products, including energy drinks.

• Developed Krating Daeng
  

  In 1976, Yoovidhya developed Krating Daeng, an energy drink that quickly became popular among truck drivers and laborers in Thailand. Krating Daeng means "red bull" in Thai.

• Partnered with Dietrich Mateschitz
  

  In 1984, Yoovidhya partnered with Dietrich Mateschitz to create Red Bull GmbH, a company that would market Krating Daeng in the West. Mateschitz was responsible for developing the marketing strategy that made Red Bull a global success.

• Majority shareholder of Red Bull GmbH
  

  Yoovidhya was the majority shareholder of Red Bull GmbH until his death in 2012. He owned 51% of the company, while Mateschitz owned 49%. Yoovidhya's son, Chalerm Yoovidhya, inherited his father's stake in the company.

• Wealthy businessman and philanthropist
  

  Yoovidhya was one of the wealthiest people in Thailand. He was also a philanthropist who donated money to various causes, including education and healthcare. He died in 2012 at the age of 88.

Yoovidhya was a key figure in the development of Red Bull. His energy drink, Krating Daeng, was the inspiration for Red Bull, and he provided the financial backing that allowed Mateschitz to market the drink globally. Without Yoovidhya, Red Bull would not be the success it is today.

Red Bull GmbH

Red Bull GmbH is the Austrian company that owns and markets the Red Bull energy drink. It was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. The company is headquartered in Fuschl am See, Austria, and sells its products in over 170 countries.

• Majority-owned by Yoovidhya family
  

  Since Chaleo Yoovidhya's death in 2012, his son Chalerm Yoovidhya has been the majority shareholder of Red Bull GmbH. Chalerm owns 51% of the company, while Dietrich Mateschitz's estate owns 49%.

• Privately held company
  

  Red Bull GmbH is a privately held company, meaning that its shares are not traded on any stock exchange. This gives the Yoovidhya family and Mateschitz's estate complete control over the company.

• Global reach
  

  Red Bull GmbH has a global reach, with its products sold in over 170 countries. The company has a particularly strong presence in Europe and Asia.

• Aggressive marketing
  

  Red Bull GmbH is known for its aggressive marketing campaigns, which have targeted young people with extreme sports and music events. The company also owns several sports teams, including the Red Bull Racing Formula One team and the New York Red Bulls soccer team.

Red Bull GmbH is a highly successful company, with estimated annual sales of over $6 billion. The company's success is largely due to its aggressive marketing campaigns and its focus on young people.

Yoovidhya family

The Yoovidhya family is the majority shareholder of Red Bull GmbH, the company that owns and markets the Red Bull energy drink. The family's wealth comes from the sale of Krating Daeng, the Thai energy drink that inspired Red Bull.

• Chaleo Yoovidhya
  

  Chaleo Yoovidhya was the founder of T.C. Pharmaceutical, the company that produced Krating Daeng. He partnered with Dietrich Mateschitz to create Red Bull GmbH in 1984. Yoovidhya was the majority shareholder of Red Bull GmbH until his death in 2012.

• Chalerm Yoovidhya
  

  Chalerm Yoovidhya is the son of Chaleo Yoovidhya. He inherited his father's stake in Red Bull GmbH and is now the majority shareholder of the company. Chalerm is also a director of Red Bull GmbH.

• Saravoot Yoovidhya
  

  Saravoot Yoovidhya is the nephew of Chaleo Yoovidhya and the cousin of Chalerm Yoovidhya. He is a director of Red Bull GmbH and is also involved in the management of the family's other businesses.

• Wealth and philanthropy
  

  The Yoovidhya family is one of the wealthiest families in Thailand. They have used their wealth to support a variety of philanthropic causes, including education and healthcare.

The Yoovidhya family is a key player in the Red Bull story. Their energy drink, Krating Daeng, was the inspiration for Red Bull, and they have been the majority shareholders of Red Bull GmbH since the company was founded in 1984. The family is also involved in a variety of other businesses, including pharmaceuticals and real estate.

Mateschitz family

The Mateschitz family is the minority shareholder of Red Bull GmbH, the company that owns and markets the Red Bull energy drink. The family's wealth comes from the sale of Red Bull, which was founded by Dietrich Mateschitz in 1984.

• Dietrich Mateschitz
  

  Dietrich Mateschitz was the co-founder of Red Bull GmbH. He was responsible for developing the marketing strategy that made Red Bull a global success. Mateschitz died in 2022 at the age of 78.

• Mark Mateschitz
  

  Mark Mateschitz is the son of Dietrich Mateschitz. He is a director of Red Bull GmbH and is also involved in the management of the family's other businesses.

• Anita Gerhardter
  

  Anita Gerhardter is the sister of Dietrich Mateschitz. She is a director of Red Bull GmbH and is also involved in the management of the family's other businesses.

• Wealth and philanthropy
  

  The Mateschitz family is one of the wealthiest families in Austria. They have used their wealth to support a variety of philanthropic causes, including education and sports.

The Mateschitz family is a key player in the Red Bull story. Dietrich Mateschitz was the co-founder of Red Bull GmbH and was responsible for the company's success. The family is also involved in a variety of other businesses, including real estate and media.

Leo Stratmosphere

Leo Stratmosphere is a company owned by Dietrich Mateschitz. The company was founded in 2005 and is headquartered in Salzburg, Austria. Leo Stratmosphere is involved in a variety of businesses, including aviation, real estate, and media.

The company's most visible asset is Hangar-7, a private aviation museum located at Salzburg Airport. Hangar-7 houses a collection of historic aircraft, including a Concorde and a Boeing 747. Leo Stratmosphere also owns a fleet of private jets, which are used to transport Red Bull executives and athletes.

In addition to its aviation interests, Leo Stratmosphere also owns a number of real estate properties in Austria and Germany. The company is also involved in the media industry, owning stakes in several television and radio stations.

Leo Stratmosphere is a key part of Dietrich Mateschitz's business empire. The company's diverse portfolio of businesses helps to generate revenue that supports Red Bull GmbH and Mateschitz's other ventures.

Leo Stratmosphere is a privately held company, meaning that its financial information is not publicly available. However, it is estimated that the company is worth several billion dollars.

Franz Watzlawick

Franz Watzlawick was an Austrian philosopher, psychotherapist, and communications theorist. He was a key figure in the development of family therapy and is best known for his book "The Pragmatics of Human Communication." Watzlawick was also a close friend and advisor to Dietrich Mateschitz, the co-founder of Red Bull.

• Friendship with Dietrich Mateschitz
  

  Watzlawick and Mateschitz met in the early 1980s and quickly became close friends. Watzlawick was a mentor to Mateschitz and helped him to develop his business philosophy. Watzlawick also served on the board of directors of Red Bull GmbH for many years.

• Influence on Red Bull's marketing
  

  Watzlawick's ideas about communication and systems theory had a significant influence on Red Bull's marketing strategy. Red Bull's marketing campaigns are often unconventional and provocative, and they are designed to appeal to young people's sense of adventure and individuality. Watzlawick's work on communication helped Mateschitz to understand how to reach this target audience.

• Public speaker and author
  

  Watzlawick was a popular public speaker and author. He wrote over 20 books, including "The Pragmatics of Human Communication," "Change: Principles of Problem Formation and Problem Resolution," and "The Situation Is Hopeless, But Not Serious." His books have been translated into more than 30 languages and have sold millions of copies worldwide.

• Legacy
  

  Watzlawick died in 2007 at the age of 85. He left behind a legacy of scholarship and activism that continues to influence the fields of psychotherapy, communication theory, and business. His work with Dietrich Mateschitz helped to shape Red Bull into the global brand it is today.

Franz Watzlawick was a brilliant thinker and a close friend of Dietrich Mateschitz. His work had a significant influence on Red Bull's marketing strategy and helped to make the company a global success.

Dietrich Mateschitz Foundation

The Dietrich Mateschitz Foundation is a private foundation established by Dietrich Mateschitz in 2004. The foundation's mission is to support projects in the areas of education, culture, sports, and social welfare.

The foundation has supported a wide range of projects, including:

The Dietrich Mateschitz Foundation is a major philanthropic organization that has made a significant impact on the lives of people around the world. The foundation's work is a reflection of Dietrich Mateschitz's commitment to giving back to the community.

The foundation is headquartered in Salzburg, Austria, and is managed by a board of directors. The board is chaired by Mark Mateschitz, Dietrich Mateschitz's son. The foundation's annual budget is estimated to be in the tens of millions of dollars.

The Dietrich Mateschitz Foundation is a testament to Dietrich Mateschitz's generosity and his commitment to making a difference in the world. The foundation's work will continue to benefit people for many years to come.

Public shareholders

Red Bull GmbH is a privately held company, meaning that its shares are not traded on any stock exchange. However, the company does have a small number of public shareholders. These shareholders are typically institutional investors, such as pension funds and mutual funds.

• Limited ownership
  

  Public shareholders own a very small percentage of Red Bull GmbH. The majority of the company is owned by the Yoovidhya family and Mateschitz's estate.

• Investment
  

  Public shareholders have invested in Red Bull GmbH because they believe that the company is a good long-term investment. Red Bull is a global brand with a strong track record of growth. The company is also debt-free and has a large amount of cash on hand.

• No voting rights
  

  Public shareholders do not have any voting rights in Red Bull GmbH. This means that they have no say in the management of the company. The Yoovidhya family and Mateschitz's estate have complete control over the company.

• Exit strategy
  

  Public shareholders may sell their shares in Red Bull GmbH if they need to raise cash or if they believe that the company's stock price is overvalued. However, it is difficult to sell shares in Red Bull GmbH because the company is privately held. There is no public market for Red Bull GmbH shares.

Public shareholders play a very small role in Red Bull GmbH. They own a small percentage of the company and have no voting rights. However, they have invested in Red Bull GmbH because they believe that the company is a good long-term investment.

FAQ

Do you have questions about who owns Red Bull? Here are some frequently asked questions and answers:

Question 1: Who founded Red Bull?
Answer: Red Bull was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya.

Question 2: Who owns the majority of Red Bull GmbH?
Answer: The majority of Red Bull GmbH is owned by the Yoovidhya family, the founders of Krating Daeng, the energy drink that inspired Red Bull.

Question 3: What is the net worth of Dietrich Mateschitz?
Answer: Dietrich Mateschitz's net worth was estimated to be $25.4 billion at the time of his death in 2022.

Question 4: What is the net worth of Chaleo Yoovidhya?
Answer: Chaleo Yoovidhya's net worth was estimated to be $5 billion at the time of his death in 2012.

Question 5: How many people does Red Bull employ?
Answer: Red Bull employs over 13,000 people worldwide.

Question 6: What is the annual revenue of Red Bull?
Answer: Red Bull's annual revenue is estimated to be over $6 billion.

These are just a few of the most frequently asked questions about who owns Red Bull. If you have any other questions, please feel free to leave a comment below.

Now that you know who owns Red Bull, you may be interested in learning more about the company and its products. Check out the tips section below for more information.

Tips

Here are a few tips for learning more about who owns Red Bull and the company's products:

Tip 1: Visit the Red Bull website.
The Red Bull website is a great place to learn more about the company, its products, and its history. You can also find information about Red Bull's sponsorships and events.

Tip 2: Read news articles about Red Bull.
There are many news articles written about Red Bull each year. These articles can provide you with insights into the company's business practices, its marketing strategies, and its financial performance.

Tip 3: Follow Red Bull on social media.
Red Bull is active on social media platforms such as Twitter, Instagram, and Facebook. Following Red Bull on social media is a great way to stay up-to-date on the company's latest news and announcements.

Tip 4: Try Red Bull products for yourself.
The best way to learn about Red Bull is to try the company's products for yourself. Red Bull energy drinks are available at most convenience stores and supermarkets. You can also find Red Bull products at many bars and restaurants.

These are just a few tips for learning more about who owns Red Bull and the company's products. By following these tips, you can become an expert on all things Red Bull.

Now that you know how to learn more about who owns Red Bull, you may be interested in learning more about the company's impact on the world. Check out the conclusion section below for more information.

Conclusion

Red Bull is a global energy drink company that was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. The company is headquartered in Fuschl am See, Austria, and sells its products in over 170 countries. Red Bull is the world's leading energy drink brand, with estimated annual sales of over $6 billion.

Red Bull is a privately held company, meaning that its shares are not traded on any stock exchange. The majority of the company is owned by the Yoovidhya family, the founders of Krating Daeng, the energy drink that inspired Red Bull. Dietrich Mateschitz's estate also owns a significant stake in the company.

Red Bull is a controversial company, known for its aggressive marketing campaigns and its close ties to extreme sports. However, the company is also a major economic force, employing over 13,000 people worldwide.

Closing Message: Red Bull is a complex company with a fascinating history. The company's success is due in large part to the vision and leadership of Dietrich Mateschitz and Chaleo Yoovidhya. It remains to be seen how Red Bull will continue to operate without Mateschitz, but the company is well-positioned for continued success in the years to come.